Hot Chrysler Cars: Automaker Finds Its Way

For those of us, like me, who got our licenses in the mid-1970s, just in time for the collapse of Motor City design and really the beginning of the collapse of the Detroit Three, the new designs are a real breath of fresh air.
Chrysler will be showing off some very hot cars in Las Vegas: This time, we are all hoping that what happens in Vegas doesn't stay in Vegas.

When the 2012 Specialty Equipment Market Association (SEMA) Show takes place in Las Vegas, Oct. 30 – Nov. 2, enthusiasts will see 24 "Moparized" Chrysler Group LLC vehicles on display at the ultimate aftermarket show.

Jeep Wrangler Sand Trooper

The Dune-in-Matte color, four-door Jeep Wrangler serves as a showpiece for the company's new portfolio of high-end, hard-core Jeep performance parts.

The Sand Trooper is powered by the new 5.7-liter HEMI® V-8 conversion kit. The conversion kit pumps out 375 horsepower and 410 lb-ft. of torque. Paired with the power of the HEMI are front and rear portal axles, providing an extra 5 inches of lift to boost ground clearance capabilities.

Dodge Charger Juiced

Imagine a modern-day take on a custom street rod, mated with an emissions-friendly powerplant and a bountiful array of Mopar parts and accessories which demonstrate what the average owner can create. That's the Dodge Charger Juiced.

SRT Viper

The new 2013 SRT Viper isn't just the ultimate super car. It's also the ultimate super car for accessories and performance parts, thanks to Viper owners who love to customize their Snake. The "Moparized" 2013 SRT Viper is a showcase for what may be done with a little imagination and a lot of Mopar products.

Fiat 500 Beach Cruise

A playful take on the West Coast car customizer vibe, with a unique and entertaining surf motif, is the aim of the Fiat 500 Beach Cruiser. The unique charcoal, matte-finish grey Fiat 500 features a widened body (by a foot for both the front and rear) with old school-style fender flares that cover aluminum Mopar prototype wheels. Red paint brightens the rims, as well as satin and brushed center caps that give a clean look while hiding the lug nuts.

These new Chrysler products are part of the Manufacturing Renaissance that I will be documenting in my next book, due out this fall. 

My first book, Last Chance Mile, is on sale now at Schuler Books & Music in downtown Grand Rapids, or can be ordered from any local bookseller. 

The story of the reinvention of Grand Rapids, Mich. is also available at your favorite online retailer. Here is a direct link to Last Chance Mile at Abbott Press.