December Did Not Disappoint: Great Auto Numbers

Did you see these December sales numbers for the Big Three? Numbers were up around the world. Car makers from BMW to Volvo had a great month. However because of space limits I have decided to focus on what the Detroit automakers are doing. 

This is the Manufacturing Renaissance that we have been waiting for. Still, we have been burned by premature optimism in the past. Will these upbeat numbers continue through 2013? We will look at a forecast on that tomorrow. But for now, let's just feel good about these numbers.

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General Motors Co.’s (NYSE: GM) U.S. dealers delivered the company’s highest December sales in five years, with deliveries up 5 percent year over year to 245,733 vehicles.

December was also GM’s best retail sales month of 2012. Retail volume was up 38 percent from November – about double the industry’s estimated increase. Incentive spending was competitive with industry-wide levels, according to J.D. Power PIN estimates, and remains below many Asian and domestic competitors.

“All four GM brands increased their sales year over year in December and we were strong across the board in cars, crossovers and pickup trucks,” said Kurt McNeil, vice president of U.S. sales operations. “We also achieved an important fuel economy milestone. In December, GM became the first U.S. automaker to sell more than 1 million vehicles in a single year that get an EPA-estimated 30 mpg or better on the highway.”

December Highlights

1. Total GM passenger car sales increased 14 percent compared with a year ago. Crossover sales were up 2 percent and sales of trucks, which include pickups, vans and SUVs, were equal to a year ago.
2. Compared with November, total car sales increased 18 percent, truck sales increased 52 percent and crossover sales increased 22 percent.
3. Combined mini, small and compact car sales were up 52 percent year over year driven by continued strong Buick Verano, Chevrolet Spark and Sonic sales; a 27 percent increase for the Chevrolet Cruze; and a 72 percent increase for the Chevrolet Volt.
4. Cadillac posted a double-digit year-over-year sales increase for the third consecutive month.
5. Cadillac passenger car sales increased 64 percent year over year as the all-new ATS and XTS continue to establish themselves in the luxury market.
6. Year-over-year sales of the Chevrolet Silverado increased 6 percent and sales of the GMC Sierra were up 13 percent. GM pickup sales were the highest since September 2008.

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Chrysler Group LLC today reported U.S. sales of 152,367 units, a 10 percent increase compared with sales in December 2011 (138,019 units), and the group’s best December sales since 2007.

The Chrysler, Dodge, Ram Truck and FIAT brands each posted year-over-year sales gains in December compared with the same month last year. The FIAT brand’s 59 percent increase was the largest sales gain of any Chrysler Group brand for the month. December marked Chrysler Group’s 33rd-consecutive month of year-over-year sales gains.

For the year, Chrysler Group sales totaled 1,651,787 units, up 21 percent compared with sales in 2011. The Chrysler, Jeep®, Dodge, Ram Truck and FIAT brands each recorded significant sales gains during 2012 compared with sales in the previous year. The Jeep brand’s 13 percent sales increase in the U.S. helped push its global sales to an all-time record in 2012. Seven Chrysler Group models set annual sales records in 2012. 

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Ford Motor Company’s U.S. sales grew across the board in 2012, with cars up 5 percent, utilities up 7 percent, and trucks up 2 percent for the year. Overall, the Ford brand ended 2012 with 2,168,015 vehicles sold – the only brand to top 2 million U.S. sales.

“Ford finished 2012 strong, with retail sales showing improved strength as more customers returned to dealer showrooms,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Ford’s fuel-efficient cars and hybrid vehicles showed the most dramatic growth for the year, and we achieved our best year for commercial vehicle sales since 2008.”

Sales of Ford’s small cars were up 29 percent in 2012, with 316,006 vehicles sold, and overall car sales were up 5 percent in 2012, with 760,646 sold. Focus sales gained 40 percent during the year, and the all-new C-MAX continues its strong selling rate. In the first four months of sales, 13,309 C-MAX vehicles were sold, making it the fastest sales start of any hybrid vehicle in the industry.

Ford again became America’s best-selling brand of utility vehicles in 2012, with 619,470 vehicles sold. Escape broke its 2011 record sales levels with 261,008 vehicles sold, up 3 percent. Explorer gained 17 percent for the year, with 158,344 vehicles sold.

Ford trucks continued to dominate in 2012 – with F-Series America’s best-selling pickup for the 36th straight year and 31 consecutive years as America’s best-selling vehicle. Overall, 645,316 F-Series were sold, a 10 percent increase versus 2011. Total Ford brand truck sales – including Transit Connect and E-Series – were up 2 percent for the year at 829,477 vehicles sold.

Ford also remained America’s largest maker of commercial trucks for 28 years, posting a 7 percent increase in 2012. That marks Ford’s best year for commercial truck sales since 2008.

Last month, Ford delivered its best December sales results since 2006, with 214,222 vehicles sold – a 2 percent increase.

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Restore The Roar: Manufacturing Renaissance, a series of e-books, is in production and should be released in early 2013.

Last Chance Mile: The Reinvention of an American Community is available now at Amazon, Barnes & Noble, and Abbott Press, along with Schuler Books & Music in Grand Rapids and Kentwood, Michigan.

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