California Likes Imported From Detroit

Chrysler Group LLC's continued focus on the California market is paying dividends as it was the fastest-growing manufacturer in the state in 2012 with retail sales up 50 percent.

Chrysler Group volume increased 50 percent to 77,266 registrations in California in 2012, up from 51,517 registrations in 2011. In comparison, industry sales in California last year grew by only 26 percent.

Since opening its California Business Center here in 2011, retail registrations have shot up 137 percent, according to Experian Automotive Data, from 32,601 to 77,266. Chrysler Group's share of the California market, based on retail registrations, has grown to 5.8 percent, up 2.3 percentage points from a 3.5 percent share in 2010.

"Looking back on 2012, we were the fastest-growing manufacturer in the state of California and also one of the fastest-growing automakers in the country," said Reid Bigland, Head of U.S. Sales, Chrysler Group LLC. "Seven of our vehicles recorded their best ever annual sales in 2012 demonstrating how the quality, design and fuel efficiency of our product line up continues to resonate with consumers."

By focusing almost exclusively on one of the most important car markets in the world, Chrysler Group's California Business Center has been able to sustain the momentum started in 2011.

• Chrysler Group's retail sales increased 50 percent in 2012 compared with sales in 2011; Fastest-growing manufacturer in the state
• FIAT brand retail sales were up 254 percent in 2012 versus 2011; Fastest-growing brand in the state
• Ram Truck brand retail sales were up 47 percent in 2012 compared with sales in 2011
• Chrysler brand retail sales increased 43 percent in 2012 versus sales in the prior year
• Dodge brand retail sales grew 37 percent in 2012 compared with sales in 2011
• Jeep® brand retail sales were up 38 percent in 2012 versus sales in 2011
• Chrysler Group retail share increased to 5.8 percent in 2012, up 0.9 percentage points from 2011

~ LCP ~

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