Wednesday, May 29, 2013

Grand Rapids May Be Beer City USA, But It's Not Alone In Michigan

Grand Rapids might be Beer City USA, but it is not the only city in Michigan where craft brewing is the new growth industry and beer tourists are landing to visit their favorite breweries.
Southeast Michigan, especially Metro Detroit, has plenty of craft beer entrepreneurs, too.
It’s only right. Beer and the companies that make it are as much a part of Michigan’s culture as Chrysler, Ford and General Motors.
The following is an excerpt from one of the Restore the Roar: Manufacturing Renaissance ebook essays, Quenching The Th
irst:


As I wrote earlier, brewers came to Detroit in the mid-1800s. Among them was Bernhard Stroh who was destined to create one of the Motor City’s icons, the Stroh Brewery Company. At one time there were more than 70 breweries in Detroit. Then there was only one, Stroh. For a long time after that, there were none. But now it is different.
New breweries are growing as fast in Detroit as the hops can be brought in to make beer. Stroh may be gone, but there is a line of brew masters ready to follow the tradition set down by those that preceded them.
For instance, Atwater Brewery.
Atwater was built in Detroit’s historic Rivertown District in March 1997, inside an old factory warehouse, one of Detroit’s many vacant buildings. According to the state’s Pure Michigan website at www.michigan.org, Atwaters founders wrote that while their business is new, “Our brewing process, however, is over 200 years old. Our imported Kasper Schultz brew house allows us to brew our brands in the true heritage-style of traditional German lagers. And, when we say, “imported brew house,” we mean it! All of our main brewing equipment was brought in from Germany, where precision and passion for beer has its roots. In fact, when we have service calls on our equipment, we call in the Germans!”


For more of the story, please go to www.rodkackley.com.



Restore The Roar: Manufacturing Renaissance is a five-part ebook essay series that tells the stories of the entrepreneurs who are driving Michigan's economy. Why is beer a part of this series? Simply because the definition of manufacturing is taking raw materials and making something out of them. Hops + Barley = Beer.
Food processing is in this series for the same reason. 

Restore The Roar: Manufacturing Renaissance is available wherever ebooks are sold including Amazon and Vook.com.



Last Chance Mile: The Reinvention of an American Community tells the story of how the people of Grand Rapids, Michigan are trying to change the way the world sees their community, the way the community sees itself, and perhaps how the community sees the world.

Autographed editions of Last Chance Mile are available at West Coast Coffee in downtown Grand Rapids and at Schuler Books & Music on 28th Street in Grand Rapids. Autographed editions will also be available during a special New Writers Event June 29 at Barnes & Noble in Woodland Mall, Grand Rapids, Michigan.

Last Chance Mile: The Reinvention of an American  Community is also available wherever books are sold online including Abbott Press.




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