Tuesday, August 27, 2013

Restore The Roar: Nissan Soars In The Americas


Nissan To Boost Americas Production Capacity To More Than 2 Million Units In 2014

Production increases, new plants driving growth

IRVINE, Calif., Aug. 26, 2013 /PRNewswire/ -- By early 2014, Nissan's production capacity will eclipse two million units in the Americas, driven by recently added capacity at its U.S. plants, as well as new facilities in Mexico and Brazil.

Site of new Nissan campus in Brazil


In response to strong growth opportunities throughout the region and in an effort to isolate the company from volatility in global currencies, Nissan is rapidly expanding its manufacturing footprint in the Americas region with an investment of more than $5 billion USD in new plants and increased production volumes. To support this aggressive growth and expansion, the company is adding more than 10,000 jobs across the region, with much of the hiring complete or underway.

Nissan has been the market share leader in Mexico for 50 consecutive months and will be further bolstered there by an all-new $2 billion USD manufacturing complex, supplier park and quality proving ground in Aguascalientes, which is nearing construction completion. During the initial phase of its development, the new complex will support production of up to 175,000 units annually of Nissan's 'B' platform products and complement Nissan's two existing Mexican manufacturing facilities in Aguascalientes and Cuernavaca.

Construction is also in progress for an all-new $1.5 billion USD manufacturing complex in Resende, Brazil, which will have annual capacity for 200,000 'V' Platform vehicles with production slated for the first half of 2014. The first plant of its kind for Nissan in South America will provide much-needed production volume to support Nissan's goal for market share growth in Brazil. In 2012, Nissan was the top-growing automaker in Brazil for the third consecutive year.

In addition, production of 4-cylinder gasoline engines for Infiniti and Mercedes-Benz models will begin in early 2014 at an all-new Renault-Nissan Alliance powertrain plant in Decherd, Tenn. The project is a joint venture with Daimler, with an installed capacity of 250,000 units per year.

Americas Region Production Capacities

Canton, Miss. Vehicle Assembly Plant - 450,000
Smyrna, Tenn. Vehicle Assembly Plant - 550,000
Aguascalientes, Mexico Vehicle Assembly Plant - 380,000
Aguascalientes II, Mexico Vehicle Assembly Plant (2013) - 175,000
Cuernavaca, Mexico Vehicle Assembly Plant - 316,000
Resende, Brazil Vehicle Assembly Plant (2014) - 200,000
Curitiba, Brazil Vehicle Assembly* - 32,000

*Production at Renault facility. Capacity figure is based on actual CY2012 production.



Restore The Roar: Manufacturing Renaissance is a five-part ebook essay series that begins with The Great Collapse, the fall and rise of Michigan manufacturing. A free preview is available by clicking here.



Last Chance Mile: The Reinvention of an American Community tells the story of how Grand Rapids reinvented itself while the rest of Michigan was crashing around it. A free preview is available by clicking here.


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