21st Century Marketing-Corvette Shows The Way

First Drive of Seventh Generation Corvette Prototype

Camouflaged 2014 Corvette offered as free download in Gran Turismo®5

Here's a manufacturing company that understands 21st century marketing. You can't just buy a flight of TV or radio ads, combined it with some print ads, and boom...it's time for three martinis.  

Forget about that. It is not going to be 1972 again....ever

So Corvette blazes a new path and shows the way.

When fans fire up their PlayStation®3 (PS3™) systems they'll have a chance to become part of Corvette  history.  Chevrolet  and Sony Computer Entertainment America, LLC (SCEA) are giving gamers a first-of-its-kind driving experience by offering a camouflaged Corvette C7 Test Prototype as a vehicle download in the critically acclaimed PS3™ racing game Gran Turismo®5.

Chevrolet and Polyphony Digital Inc., the developers of the award-winning Gran Turismo® franchise, collaborated to provide an authentic driving experience in a seventh generation Corvette prototype currently available to only a handful of people in the world.

2013 Corvette

During the creation of the virtual Corvette prototype, careful attention was paid to the tiniest details from the creases and wrinkles in the soft camouflage used to disguise the new design to specific driving characteristics that are currently being tuned and refined ahead of the vehicle's official debut in January.

All six previous generations of the Corvette have been available to players of the Gran Turismo series since the game's inception and the Chevrolet nameplate remains one of the most popular vehicles to race. The camouflaged Corvette C7 Test Prototype is immediately available for download through the PlayStation® Store from your PlayStation®3 at no additional cost and can be driven on some of the world's renowned race tracks, including Daytona International Speedway and the infamous Nurburgring - one of the track surfaces used in testing to evaluate the new Corvette's driving dynamics.

 

The Gran Turismo series has sold more than 67 million games since its inception and remains the highest-selling PlayStation-exclusive franchise of all time.

Chevrolet will introduce the 2014 Corvette on Sunday, Jan. 13, 2013. 

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Last Chance Mile: The Reinvention of an American Community is on sale now wherever books are sold. Order your copy online today at Amazon, Barnes & Noble, or Abbott Press. Or you can simply click the Buy Now button at the top of this page. 

Last Chance Mile is also available at Schuler Books & Music in downtown Grand Rapids and in Kentwood, Michigan, as well as the main branch of the Grand Rapids Public Library, where this photo was taken.