Chevy Drives First Mini-Car Into North America

The Detroit Three fight back. Michigan is seeing the rebirth of manufacturing, led by Chrysler, Ford and General Motors.

As evidence, we submit the 2013 Chevrolet Spark mini car, Chevrolet’s first mini car for the U.S. and Canadian markets, is a sporty four-passenger, five-door hatch. It is designed to excite first-time buyers and city dwellers with its bold styling and colors, affordability, the safety of 10 standard air bags, fuel efficiency and maneuverability.

Spark also is the only car in its segment to provide MyLink Radio – a seven-inch color touch screen radio capable of displaying smartphone-based music, videos, photos and contacts for hands-free calling. MyLink Radio comes with two embedded apps for Pandora internet radio and Stitcher Smart Radio and later, BringGo, an embedded app for full-function GPS navigation, will be available for purchase.

Though compact, Spark offers more passenger and cargo room than other mini-cars such as the Fiat 500, Smartfortwo and the Scion iQ. Equipped with the Ecotec 1.25L four-cylinder engine and five-speed manual transmission, Spark offers competitive EPA-estimated fuel economy of 38 mpg hwy.

Spark is ideal for active city dwellers because it is easy to drive, easy to park and easy to own,” said Chris Perry, Global Chevrolet vice president for marketing. “For these customers, Spark is their key to the city.”

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Meanwhile, General Motors Co. (NYSE: GM)  announced  August 2 that second quarter net income attributable to common stockholders of $1.5 billion, or $0.90 per fully diluted share. In the second quarter a year ago, GM’s net income attributable to common stockholders was $2.5 billion, or $1.54 per fully diluted share.

Net revenue in the second quarter of 2012 was $37.6 billion, compared with $39.4 billion in the second quarter of 2011. The decrease was due almost entirely to the strengthening of the U.S. dollar versus other major currencies. Earnings before interest and tax (EBIT) adjusted was $2.1 billion, compared with $3.0 billion in the second quarter of 2011. Total restructuring expense included in EBIT-adjusted for the second quarter of 2012 was $0.1 billion.

“Our results in North America, our International Operations and at GM Financial were solid but we clearly have more work to do to offset the headwinds we face, especially in regions like Europe and South America,” said GM chairman and CEO Dan Akerson. “Despite the challenging environment, GM has now achieved 10 consecutive quarters of profitability, which is a milestone the company has not achieved in more than a decade.”

More on the reinvention of manufacturing and the rebirth of the Detroit Three will be available in Manufacturing Renaissance due to be published in early September.

The importance of manufacturing to Michigan is also stressed in Last Chance Mile: The Reinvention of an American Community by Rod Kackley, on sale now. More information on this examination of how Grand Rapids, Mich. fought its way out of the Great Recession is available at www.rodkackley.com