Thursday, August 16, 2012

Ford Sparks Electrified Vehicle Production


Innovation is sparking a manufacturing renaissance. Perfect example:  Ford is adding new green jobs, doubling its battery-testing capabilities and speeding electrified vehicles to market by at least 25 percent, creating even more fuel-efficient choices for customers.



“The good news for customers is that they not only have more choice, but they have faster access to Ford’s latest and greatest in fuel-saving technologies and vehicles,” said Joe Bakaj, Ford vice president of Powertrain Engineering. “This stems directly from our decisions to deliver true power of choice by expanding our dedicated electrified vehicle team and further investing in our facilities.”



Ford is investing $135 million in the design, engineering and production of key components – including advanced battery systems – for its next-generation hybrid-electric vehicles going into production this year.



For example, Ford’s battery-testing capabilities will double by 2013 – to a total of 160 individual battery-test channels. This includes investing in more of the highly specialized machines that can test and simulate everything from power and performance to life and thermal behavior over a complete range of temperatures and possible operating conditions.



Also, Ford is dedicating a 285,000-square-foot research and development lab in Dearborn, Mich., to focus almost entirely on hybrids and electrification. The building formerly known as the Advanced Engineering Center is renamed the Ford Advanced Electrification Center and houses most of the 1,000 engineers working on hybrid and electrification programs.



Ford continues to build its electrified team with 60 engineers hired in the past year and dozens more positions to be filled this year.



Power of choice

Customers benefit from Ford’s investments in two ways – more fuel-efficient vehicle options and even better value.


Ford is reducing the cost of its current hybrid system by 30 percent versus the company’s previous-generation system. Plus, Ford is launching five electrified vehicles this year as part of its power of choice strategy to deliver leading fuel economy across its lineup and triple electrified vehicle production capacity by 2013.


The five electrified vehicles Ford is launchingfall in line with its goal of providing customers with power of choice when it comes to fuel-efficient vehicles. The five electrified vehicles are:



  • Focus Electric: Production began late 2011; America’s most fuel-efficient compact with 110 MPGe city; charge time of four hours with the available 240-volt charging station, which is nearly half the time as Nissan Leaf
  • C-MAX Hybrid: EPA-certified to deliver 47 mpg highway, 47 mpg city – at least 3 mpg better than Toyota Prius v – and 47 mpg combined with more performance and technology, and all at a $1,300-lower base price
  • C-MAX Energi plug-in hybrid: Coming this fall; a projected electric-mode miles per gallon equivalent that is more than three times that of Toyota Prius plug-in hybrid per EPA testing methods; 95 MPGe; total range of 550 miles
  • All-new Fusion Hybrid: Coming this fall; 47 mpg expected to beat Toyota Camry Hybrid by 5 mpg highway
  • Fusion Energi plug-in hybrid: Will begin production by the end of 2012; aiming to be the most fuel-efficient midsize car in the world

More information about Ford’s electrified vehicle lineup – including press releases, technical specifications and other related material – can be found online here.


“We know what it takes to build world-class hybrids and are building on that expertise,” said Kevin Layden, director, Ford Electrification Programs and Engineering. “We’re continuing to invest so Ford can continue to lead in the delivery of top fuel economy, durability and driving dynamics in our electrified vehicles.”

Author's note:  Last Chance Mile: The Reinvention of an American Community, the story of the transformation of Grand Rapids, Mich. hit #1 on the Abbott Press Book Store Best Seller's List Aug. 14, 2012. 

For more stories on the Manufacturing Renaissance by Rod Kackley,   click here.

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