Wednesday, August 22, 2012

Talking Car Technology, Are You Listening?


This is the kind of innovation we need to continue the Manufacturing Renaissance that is underway in the U.S.

A world where cars talk with other cars and traffic signals is literally right around the corner. The U.S. Department of Transportation (USDOT), in collaboration with the University of Michigan Transportation Research Institute (UMTRI), Aug. 22, 2012, kicked off a year-long Safety Pilot Model Deployment test vehicle-to-vehicle and vehicle-to-infrastructure (V2X) technology in Ann Arbor, Mich.

That is part of a 30-month program will establish a real world, multimodal test site in Ann Arbor for enabling wireless communications among vehicles and roadside equipment for use in generating data to enable safety applications. Passenger cars, commercial trucks, and transit buses will be included that are equipped with a mix of integrated, retrofit, and aftermarket V2V and V2I-based safety systems, a technology that could prevent thousands of crashes.

 “This is a tremendous opportunity, and we are very excited to be able to support the USDOT’s demonstration of cutting-edge transportation technologies in our community.” said Program Manager Jim Sayer, an associate research scientist at UMTRI.

 The data generated and archived as part of the model deployment will be used for estimating safety benefits in support of future decisions by the USDOT, as well as for use by the broader transportation industry in developing additional safety, mobility, and environmental applications utilizing wireless technologies. The testing phase will last twelve (12) months, and include approximately 2,850 vehicles.

 “We feel honored to be hosting the national test environment for vehicles that don’t crash” said Peter Sweatman, UMTRI director, adding “we look forward to helping many private and public sector organizations advance connected vehicle technologies which save lives and promote efficient movement of cars, trucks and transit buses”.

 Partners in supporting UMTRI on the program include the Michigan Department of Transportation, the City of Ann Arbor, Parsons Brinkerhoff, Mixon Hill, HNTB, SAIC, Texas Transportation Institute, AAA of Michigan, and ESCRYPT. Additional support is being provided by the Office of the Vice President of Research at the University of Michigan and the Michigan Economic Development Corporation.

DENSO International America, Inc. (DIAM), with facilities in Southfield and Battle Creek, Mich. is one of the suppliers providing the "talking car" technology.

DIAM is providing two types of dedicated short-range communications (DSRC) devices, which are the devices that allow vehicles to communicate or "talk" with other equipped vehicles and infrastructure. DENSO's two DSRC devices being tested are 1) An integrated original equipment device used on light vehicles, and 2) An aftermarket retrofit device equipped on light vehicles, heavy trucks and buses.

DENSO has been working on Connected Vehicle, or what company researchers call V2X technology since 2003, and one of the main focuses is on DSRC devices. The DSRC's primary function is to assess the surrounding environment based on accurate and precise data exchanges with other vehicle DSRC transceivers and roadside hotspots. The data exchanges include a vehicle's location, velocity, acceleration and path history, which can enable on board computers to predict trajectories and reduce the likelihood of collisions. That same data, along with additional information from the traffic signal, can also help drivers avoid running red lights and prevent crashes at controlled intersections (roadside hotspots).

According to the USDOT, nearly 3,000 cars, trucks and buses equipped with "connected" Wi-Fi technology will enable vehicles and infrastructure to "talk" to each other in real time to help avoid crashes and improve traffic flow. This is the USDOT's second phase of the Connected Vehicle Safety pilot and, to date, is the largest road test of connected vehicle crash avoidance technology. 

DENSO believes V2X has the potential to revolutionize safety and convenience on our nation's roads. A company press release said the Japan-based company anticipates deployment of Connected Vehicle technology in the U.S. in the next few years.

Of course the creation of new products and technology is only part of the innovative process. The other and perhaps most important is the innovation of changing consumer purchasing habits. That is more than possible. Remember, Baby Boomers bought FM converters for their cars because they were convinced that AM radio just wasn’t enough.

The Today Show did a segment on this story on NBC:


 

 

 

 

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